Organic cotton uses 71% less water and 62% less energy than traditional cotton.

Organic cotton is grown from non-genetically modified seeds and without the use of toxic synthetic chemicals, fertilisers or pesticides.

Learn more at aboutorganiccotton.org

We’re working on using 100% organic cotton in our collections by the end of 2020. The biggest challenge so far has been sourcing organic cotton mixed with spandex for our stretch rib designs. We’re excited to share that we’ve finally sourced a stretch organic cotton, used for our Tide is High tee!