Maggie Marilyn x Million Metres

Maggie Marilyn x Million Metres At Maggie Marilyn, we believe it’s those small daily choices we each make that will fulfil our collective desire for a safer and cleaner planet. Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. That’s why, exclusively through our brand new global Home and in partnership with Million Metres, we’re now giving you the opportunity to purchase a tree whenever you add a Somewhere staple or Forever favourite to your wardrobe. So, what actually happens when you buy a Tī Kōuka (Cabbage Tree) or a Harakeke (New Zealand Flax) with your 01 Singlet? Over on the Journal, we speak with Rosa Thompson from Million Metres about their dedication to restoration projects, and the impact of your purchase on - quite literally! - creating a healthier future for all of us. 1. Why is tree-planting so important? Million Metres is an initiative of the Sustainable Business Network and we’re on a mission to restore the health of New Zealand’s precious waterways. Did you know that 82% of river length in pastoral farming areas and 94% in urban areas is not suitable for swimming? Many of our waterways are so bad that even our native fish have disappeared. Replanting the banks of our streams, rivers, lakes and wetlands is vital to improving the health of these waterways. Plants and trees not only help to sequester carbon from the atmosphere, they also decrease erosion and filter toxic pollutants before they reach our waterways. Planting trees also provides cool, shaded habitat and food for our many native species that live in and around the water! 2. Will you plant the exact tree I purchase? Planting the right trees in the right places is the most effective way to improve freshwater quality and restore healthy riverbanks. We don’t do the planting ourselves – we leave that in the capable hands of the amazing community partners we have teamed up with nationwide. Each project has different tree requirements based on the conditions at the site and how far they are through their planting plan. The three native tree options purchased through Maggie Marilyn are all commonly planted species that play a vital role in waterway restoration. Thus, it is likely that the projects will plant the exact tree you purchase, however the project may require a different species. No matter the species, all plants and trees used in our projects are native and eco-sourced (grown from seed sourced locally). And all of them will help in the restoration of New Zealand’s environment! In addition to covering the costs of these native plants, your tree purchase is also helping cover the other costs associated with getting them in the ground, such as contract labour for planting, weeding or materials needed to protect the trees. Ka pai! 3. Tell us more about some of the successful restoration projects you’ve been a part of! Since 2014, Million Metres has worked with more than 70 waterway restoration projects across the country, fundraising over $2 million and helping to plant over half a million plants and trees. Many trees are now taller than the people that planted them and the rivers are coming back to life! Our partners have seen an improvement in the suitability and likelihood of inanga (whitebait) spawning success across a number of sites. Native fish such as Tuna and Banded Kokopu, as well as native birdlife have been seen returning to these areas. Each year, we receive more and more exciting updates about the progress being made on the ground! You can stay updated via our Facebook page, Million Metres newsletter or check out the projects currently underway here. 4. What impact could Maggie Marilyn trees have on restoration projects? By purchasing a native tree through Maggie Marilyn, you’re not just funding a single native tree, you’re taking part in something much, much bigger. You’ll be playing an important part in a story of how New Zealanders can come together to restore our ailing waterways for us and future generations to celebrate and enjoy. We can only succeed in saving our waterways when we all take part! 5. I’m feeling galvanised and inspired! How can I get more involved? A great way to get involved is to connect with a project near you. Planting happens when the ground is wet, so typically over the winter months. However, there’s still plenty of work to be done even once the trees are in the ground. You can get involved over summer, helping projects with weeding and mulching, plus you’ll have the benefit of great weather! Keep an eye out on our Facebook page, or sign up to our newsletter to stay updated on opportunities near you.

02.10.2021

Feeling Benched? Same.

Feeling Benched? Same.

10.09.2021

Change

Change

01.09.2021

The End Goal

The End Goal