Our determination to create meaningful and measurable change led us to write our first Sustainability Strategy in 2018 to help navigate the complexities of operating within the fashion industry while still placing ethics and environmental responsibility at the forefront of every decision. Since then, we've looked deep into our business to evaluate our impact, spotlight where we had the most control or oversight and have been able to tick off goals that have laid the foundation for growth moving forward, including our biggest achievement of all: pivoting our business model to operate entirely direct to consumer. We strongly believe this will remain the single biggest step we take on our mission to becoming circular and regenerative.

We are not naive to the fact that achieving our objectives will take hard work, collaboration, risk-taking and many trials and errors. All of this aside, we are willing and ready to tackle these challenges head on.

Our 2022 Sustainability Strategy outlines our ambitions for the next two years as well as the roots we intend to put in place around circularity and regeneration.

We are constantly learning but we are here to do things differently and we hope that you will join us.

Click here for our 2022 Sustainability Strategy.

“We are at a truly pivotal moment in history. This isn’t just about fashion. Here and now is where we decide what the world will look like for future generations. We must adapt to a changing world. We must choose to be better than those before us. We must know our purpose and we must do everything in our power to be the change we wish to see in the world.” 

- Maggie Hewitt