Our mission to transform the fashion industry to one that is transparent, circular, regenerative and inclusive. Where there is no waste and we leave the planet better than we found it. It is no longer enough to just ‘sustain’, we must regenerate. 

The current fashion system operates in a linear take-make-waste model. This means that we take resources from the ground to make products and when we no longer want them we throw them away - take-make-waste. This linear model is not sustainable for businesses, people or our environment and we have no option - it has to change. The basis of the circular economy is to design out waste and pollution, keeping materials in use through reuse, repair and recycling. This means that we need to design products from the very start with the ability to fit within a circular system where at the end of their life, they can be recycled or composted back to nature - creating a closed loop system. Our ‘Somewhere’ collection was designed to be circular. Made from organic cotton, NZ merino and regenerated nylon, all items have the ability to be either recycled or composted at the end of their life. Before the end of 2020 we will be launching our repairs programme as well as more information about our take back programme that we intend to launch in early 2021. 

The regenerative economy builds upon the circular economy, taking it a step further to ensure it not only designs out waste but actively regenerates. It’s three main principles are (1) to sequester more greenhouse gases than we emit (2) to increase biodiversity by restoring ecosystems and (3) create quality of life by means that are fair, just and inclusive for all people and species. We have started conversations with New Zealand organisations who are pushing the needle forward with transitioning our NZ merino farmers to regenerative practices. We are in the early stages of understanding this transition and we will keep you up to date as we progress these discussions and begin conversations with our growers. We will also begin conversations with our organic cotton growers and suppliers as well as start dialogue with organisations who support the implementation and transition to regenerative cotton farming.