The production of fabrics is a huge part of the fashion industry's environmental impact. There are many ways we are trying to do our part to reduce this.

Our fabric commitments by the end of 2020

Read more in our Maggie Marilyn 2020 Sustainability Strategy And in our Supplier Code Of Conduct

Our Fabrics

We are proud of the progress we have already made towards using organic, recycled, ethical, repurposed and low environmental impact fabrics. Currently these make up around 69% of the fabrics we use in our collections. These fabrics include: 

Organic Cotton

Organic cotton is grown from non-genetically modified seeds and without the use of toxic synthetic chemicals, fertilisers or pesticides. Non-organic cotton uses huge amounts of synthetic fertilisers, herbicides, and pesticides which pose detrimental health risks to workers and local communities as well as causing major damage to the environment. Organic cotton uses 71% less water and 62% less energy than traditional cotton. Prioritising the use of organic cotton in our collections is incredibly important to us as it reduces the impact on people, animals, ecosystems and the environment.

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Recycled Polyester

Recycled polyester is made from PET, the same plastic that is used for clear water bottles, or in our case, this exact plastic! Through using PET bottles from post-consumer waste we are diverting these bottles from ending up in landfill or in our oceans and waterways and reducing our dependence on petroleum as a raw material. The plastic is broken up into flakes, then chips and then made into a yarn that we can use to make our clothes. The great thing about recycled polyester is that it takes significantly less energy to produce than virgin polyester, and it ensures no new fossil fuels are extracted to make it. We are using what is already available. We are also keeping a close eye on recycling technology globally and discussing return schemes so we can keep the polyester we do use in circulation. We will keep you updated. Please look to our Progress Not Perfection page for more on recycled polyester. 
We still recommend that your recycled polyester garments are washed inside a microplastic catcher such as a Guppy bag. 

Peace Silk

Silk is a natural fibre spun by the silkworm into cocoons.  Traditional silk requires the cocoons to be boiled with the worm still inside in order to extract the silk in long unbroken threads. Peace silk however, allows the worm to complete its natural life cycle, waiting for the butterfly to hatch from the cocoon before the silk is taken. Peace silk can be more challenging to work with as the fibres are broken and have many imperfections in the yield, meaning that garments do not last as long, however we are making efforts to find a suitable peace silk to use in all of our collections. If you know of any great peace silk suppliers please contact us!

Non-Mulesed Wool

Mulesing is the procedure of removing strips of wool bearing skin from around sheep’s buttocks in an attempt to prevent flystrike. We strongly disagree with this procedure and only use wool from non mulesed sheep. From October 1st 2018, New Zealand legally banned the practice of mulesing, something we believe should be made illegal globally. Wool is strong and resilient but will naturally biodegrade when the time comes. Wool uses significantly less energy during its production than manufacturing man-made fibres. Wool production produces lower carbon dioxide emissions and hence has a low carbon impact on the earth.

Regenerated Nylon

Our regenerated nylon comes from discarded fishnets. The benefits are the same as with our recycled polyester in that regenerated nylon uses far fewer resources than virgin (including water, energy and fossil) as well as diverting waste from landfills and more specifically oceans. Recycled nylon is made out of waste that’s been rescued from landfills and oceans around the world. It performs exactly the same as brand new nylon and it can be regenerated, recreated and remoulded again and again. That means you can create new products and buy new products without ever having to use new resources. Over 8 millions tonnes of new plastic inputs into the ocean every year. 

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Linen is made from the fibres of the flax plant. Flax is very resilient and can grow in poor soil, without the need for pesticides or fertilisers and uses far less water in its production than cotton. However we understand that linen on its own is not inherently sustainable and it is important to also rely on reputable third party certifications to ensure ethical practices are upheld throughout the production of the supply chain.


Tencel™ is a brand name for a type of lyocell, produced by Austrian company Lenzing. Tencel is a cellulose fibre which is made by dissolving sustainably sourced wood pulp and using a drying process called spinning. Before it is dried, wood chips are mixed with a solvent to produce a wet mixture. The mixture is then pushed through small holes to form threads, which are then chemically treated and the lengths of fibre are spun into yarn and woven into cloth.(1) Lenzing uses a closed loop production process where the process water is recycled and the solvent reused at a recovery of more than 99%. As a natural fibre, Tencel is comfortable, breathable and incredibly soft on the skin. It is also biodegradable at the end of it's life. Manufacturing Tencel requires less energy and water than cotton.

Continuous Improvement

For us it's all about progress not perfection, we are the first to put up our hand and say that we aren’t perfect. Every day we are looking to be better, more innovative, ethical and sustainable in our business. In line with this, we place a huge focus on our fabric sourcing and we want to be 100% transparent by sharing with you the fabrics we aren’t fully satisfied in using. Below we share why we are still using them and what we are doing to change this.

Progress Not Perfection >

Our Suppliers

We work with local importers in New Zealand who have long established relationships with overseas fabric manufacturers, while also working directly with some fabric mills. Our main supply points are in New Zealand Italy, China, India and Turkey.

Mr Shen

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Wall Fabrics

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Selvage Cloth

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Bien Tex

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Carvico Spa

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Abraham Moon and Sons

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