We want our pieces to be loved and cherished and in your wardrobe forever. As much as we love exploring new recycled fabrics, we know that ultimately the most sustainable practice is to extend the life of your clothes. We live now, in a world where clothes are disposable. It has become habitual to buy clothes in greater quantities and wear them sometimes only a handful of times before discarding them. Between 2000 and 2014, clothing production doubled, and it is set continue growing at a rate that our planet cannot keep up with. Today, the average person buys 60% more than just 15 years ago, and moreover, keeps it for half as long. Not only is 73% of clothing ending up in landfill or incinerated but it is being bought at an increasingly rapid speed. We want to slow this down, to steer the industry into a different mindset when it comes to our relationship with our wardrobes. One where you invest slowly into pieces to love and to care for, purchase less frequently, make smarter decisions and educate yourself to care for your clothing so they can remain with you for life. We simply don’t need the mass of clothes we have become accustomed to owning. We have to shift the lens on our wardrobe from one where items are in and out, to a slow curated collection that we work on throughout our lives.