We want our pieces to be loved and cherished and in your wardrobe forever. As much as we love exploring new recycled fabrics, we know that ultimately the most sustainable practice is to extend the life of your clothes. We live now, in a world where clothes are disposable. It has become habitual to buy clothes in greater quantities and wear them sometimes only a handful of times before discarding them. Between 2000 and 2014, clothing production doubled, and it is set continue growing at a rate that our planet cannot keep up with. Today, the average person buys 60% more than just 15 years ago, and moreover, keeps it for half as long. Not only is 73% of clothing ending up in landfill or incinerated but it is being bought at an increasingly rapid speed. We want to slow this down, to steer the industry into a different mindset when it comes to our relationship with our wardrobes. One where you invest slowly into pieces to love and to care for, purchase less frequently, make smarter decisions and educate yourself to care for your clothing so they can remain with you for life. We simply don’t need the mass of clothes we have become accustomed to owning. We have to shift the lens on our wardrobe from one where items are in and out, to a slow curated collection that we work on throughout our lives.

How to clean your clothes

In order to lengthen the life of your clothes and keep them in your wardrobe forever we have some helpful tips to help you care for them. Much of the wear and tear that our garments face, is due to over washing. Not only does excessive washing contribute to 25% of the carbon footprint of a garment, but it also takes a toll on the lifespan of your clothing. Dry cleaning clothes involves perchloroethylene solvent, which is very harsh on both our clothes and the environment. And don't get us started on the plastic bags the garment is returned in! Great ways to combat over washing is to air out your clothes in the sunshine. The sun is a natural anti-bacterial so simply leave your clothes outside for a day and they will smell as fresh as new. If you have a stain, spot cleaning is an easy fix and doesn't require lots of water or energy. When you do wash your clothes, avoid using the tumble dryer as the heat is harsh on your clothes, wears them down quickly and consumes a lot of energy. Simply hang them outside to dry (clothes always feel nicer dried in the sun!) or in winter invest in a clothes horse and pop it by a window with lots of light.


There is a misconception that silk can only be dry cleaned. It is a delicate fabric but with the right technique, some silks can be washed at home. For a general clean, simply add detergent to your water, we like to use The Ecostore  Laundry powder. Pop in your clothing, let it sit for a few minutes, then swish it around. Leave it here for a few minutes. Next, be sure to rinse thoroughly in clean water to ensure you remove all the soap residue. Once removed from the water let it drip dry for a moment, don’t wring it out like you would a towel as this may distort the shape. Lay the garment on a towel and roll the towel up softly, this should allow most of the moisture to be absorbed by the towel. If needed, repeat. After this, lay the garment flat on a fresh towel and leave it to dry in a shaded spot, as direct sunlight can damage the fibres. Silk is a delicate fibre and there are different levels of care depending on the type of silk and the colour. If you are unsure of how to wash our MM silk pieces, read the care instructions provided on your garment, or if you want some further advice please feel free to email iwantone@maggiemarilyn.com


A great benefit of cotton is how easy is to take care of. The biggest risk when washing cotton is shrinkage. This can best be reduced by washing in cold water. It is also good practice to wash with similar colours to avoid any dye running. Hand washing is a great option as it is the most gentle wash on your clothes and the environment. Simply pop your cotton pieces in a bucket with cold water and some detergent, we like the Ecostore  selection. Swish them around to let the soap to pass through then let them sit for a few minutes. As well as this, you can use a sard soap or similar on areas of contact like underarm or necklines to freshen up. Next, rinse thoroughly in clean water to ensure you remove all soap residue. Remove and squeeze softly until the dripping stops, do not wring out. Finally, hang to dry either outside or on a clothes line inside, always out of direct sunlight. Although we prefer to hand wash you can also clean your cotton on a gentle or delicate cold machine wash. We recommend you check the care label of the garment before machine washing as some of our cottons have design features which can only handle a hand wash. 


Wool is a delicate and sensitive fibre which everyone has discovered the hard way at least once; is prone to shrinking. Disclaimer: A woollen jacket/coat or certain knits can be distorted with hand washing (with shoulder pads, buttons, lining, stripes etc), however cleaning certain wool items can be very simple. Simply pop your wool pieces in a bucket with cold water and some detergent, our suggestion is the Ecostore wool and delicates. Swish them around for a few minutes to let the soap pass through, letting them sit for another few minutes then removing them from the water. If it is a more delicate thinner wool, squeeze gently but do not ring or twist as this can distort the shape and break the fibres. Empty your bucket or basin and refill it with fresh water. Put your piece back in to remove the detergent. Repeat this process until you’re confident there is no more detergent in the wool. After this, lay the garment on a fresh towel and roll it up. Gently squeeze the towel, again, do not wring or twist. Unroll and lay it flat on a new towel. A shaded area outside is a good place to leave it to dry or a flat surface inside works too. Do not hang the piece to dry as the weight of any remaining water can cause the garment to stretch. For tougher stains, we recommend you seek advise from a professional or dry cleaner, or contact us at iwantone@maggiemarilyn.com 


Washing polyester is very similar to washing cotton, with one very important difference! We recommend always washing your polyester using a Guppyfriend™ washing bag. Every time a polyester garment is washed it releases tiny plastic filaments into the water called microparticles. The self-cleaning fabric Guppy bag is made of a specially designed micro-filter material which collects the fibres so you can dispose of them responsibly.
As with everything, hand washing is always our first suggestion as it the most gentle on your clothes and the environment. Simply pop your polyester pieces into your Guppy bag, then into a bucket with cold water and some detergent, we like the Ecostore selection. Swish them around for about a minute to let the soap pass through, let them sit for a few minutes. Next, be sure to rinse thoroughly in clean water. After this, take it out and squeeze until the dripping stops. Finally, hang to dry either outside or on a clothes line inside out of direct sunlight.

Spot Cleaning

Spot cleaning is an option on a minor mark where the entire garment does not require being washed. Use a small cloth in a similar colour to the garment. Dampen cloth and sponge soiled area, then with the same damp cloth add a small amount of sard soap carefully rubbing over the area. You might need to repeat this step once more if you can see the mark is coming off. If the mark is not coming off, stop, you will need to follow the care instructions on the garment. If you have had luck removing the mark, wipe again with a fresh damp cloth to remove all soap residue. It needs to be dried immediately with a warm hairdryer to ensure no water marks. Once dirty marks or stains have been cleaned then the dried mark tends to set and it is difficult to remove. The quicker you are to get to the stain once on the garment, the higher your chances are of removing it. NB: spot cleaning can remove colour, leave water marks or pill the material if not done correctly. We do not take responsibility for this.

If you are not sure, please contact us at 


We want your clothes to be cherished in your wardrobe forever. We also understand that over time your clothing may get love marks, so we are here to help. 

If you are in need of any of the below services, please email us at info@maggiemarilyn and we can assess how best to help you on a case by case basis! 

• Re-sewing / replacing missing buttons
• Re-hemming 
• Replacing broken zips 

If you are bringing something in to be fixed, we kindly ask you to wash or dry clean it first as a courtesy to our machinist who will be working on your repair. 

For repairs outside of New Zealand we sadly cannot cover shipping costs at this time but please stay tuned - or get in touch and we can help you find someone to help you locally!