Circularity means eliminating waste and keeping products in use for longer through reuse, repair and recycling, as part of a closed-loop system. Any waste should become food for another process such as compost; a regenerative resource for nature. Naturally, then, choosing fabrics that had this ability was essential when developing Somewhere. We decided on 3 key fabrics, all of which have the ability to be recycled, meaning that if, over time, people fall out of love with their garments, or they are looking a bit too loved, through our collection system (launching 2021) we will take them back and recycle them into new items, creating a waste free, landfill free fashion system. 

New Zealand Merino

Merino is a natural, renewable, biodegradable fibre, that requires significantly less washing than alternative fabrics due to its natural antibacterial and anti-odour properties. It is also non-allergenic and even fire retardant. As a natural fibre, dyed without the use of harmful chemicals, our merino can also be composted at the end of its life. Practically, merino has a great warmth to weight ratio, meaning it is much finer, softer and lighter than regular wool while naturally regulating your body temperature. When compared to cashmere, merino’s closest competitor in terms of weight and feel, merino has a much greater yield. One of Homebrook’s merino sheep produces yield for 8-10 sweaters whereas it takes approximately 3-5 cashmere goats to produce a single sweater. This means merino is both more economical and environmentally friendly as you would need 4 times more goats and in turn land, to produce the same yield. In addition, our New Zealand merino is farmed in rangelands where the harsh climate means grazing is the only practical and economically viable use of land, therefore not displacing crop bearing topography. 

Organic Cotton

Organic agriculture prohibits the use of synthetic toxic pesticides and fertilisers as well as genetically engineered seeds, while using significantly less water than regular cotton. Not only is organic agriculture better for the environment but it also protects the livelihoods of farmers and their local communities. Our hope is to work with our suppliers and the farmers' cooperatives to take their organic farming a step further by encouraging the implementation of regenerative agriculture processes. While organic farming is about doing less harm, regenerative agriculture builds on this, focusing on actively improving our environment. Through restoring vital nutrients to our soil it is able to sequester more carbon from the atmosphere, prevent soil erosion and increase biodiversity, in turn enhancing our natural resources. 

Regenerated Nylon

Our ECONYL® repurposed nylon is made from nylon waste such as fishing nets, fabric scraps, carpet flooring and industrial plastic from landfills and oceans around the world. Through a regeneration and purification process, the nylon waste is recycled back to its original purity, before it is processed into textile yarn. ECONYL® regenerated nylon is of the same quality as new nylon and has the potential to be recycled indefinitely, without ever losing its quality. Environmentally, regenerated nylon uses less water and energy than producing virgin nylon, while making use of an existing material and not using any additional non-renewable fossil fuels. We are conscious that nylon garments shed micro-plastics when washed and encourage both hand washing and the use of Guppy Friend washing bags to capture these fibres.