New Zealand Merino

The majority of our merino comes from Homebrook farm in New Zealand, supplied to us by Rob at Omega in Auckland. The remaining merino comes from a number of different New Zealand farms. The process for this mixed farm merino is as follows.

(1) The wool is shorn then sent to Wool Marketing in Blenheim where the bales are lab tested to ensure the specifications stated on the bales are accurate. 

(2) The tested wool is then sent to our supplier, Sudwolle, to be cleaned, spun, and dyed. 

(3) The finished merino is sent to our manufactures. 

Our mixed New Zealand merino is used to make our 01 Crew Neck and 01 Cardigan


After completing his college education, Graeme opted for a life on the land. He began mustering, fencing and shearing while putting his money into real estate in Seddon, until he was able to buy Homebrooks 850 acres in 1988. Graeme and his wife Anne have been there ever since and now have 1000 merino sheep, an ‘obvious choice to run on this dryer hill country’ says Graeme. In the winter months when there is less food in the mountainous regions, Graeme moves his sheep down to neighbouring vineyards where they eat grass under the vines and return to the mountains in spring. Graeme’s merino is used to make our merino singlet, turtleneck and blazer

Organic Cotton

Some of our organic cotton is grown at Kantilal P. Kalola at Katindra in Bharuch, India, and the remainder is grown on other farms in both India and Turkey. With our other farms, the cotton is collected at village level by local collection centres, then collected by cooperatives and sold to yarn developers.  Our supplier buys this yarn, and it continues up the supply chain through dying, knitting and manufacturing. Farmers use cooperatives because as small family farms, they do not have the yield or resources to support transportation or communication with developers. The cooperatives that our supplier works with are Chhindwara Organic Farmers Enterprise (COFE) and Chetna Organic. Cooperatives make the process easy as well as enabling them to benefit from higher prices due to large aggregated quantities of cotton. In terms of traceability, this means that we know all the farms our cotton has potentially come from however we aren't able to trace it to the exact farm. Our hope is that we can work with the cooperatives in order to help influence transitions with all farmers towards regenerative agriculture. Our cotton supplier from India is Oritex and Suditi Industries and in Turkey our suppliers are Kadeks and Soktas. Organic cotton is used to make our 01 T-Shirt, 01 Singlet, 01 Shirt and 01 Blazer.  

Post Consumer Waste Cotton

Our post consumer waste (PCW) cotton material is sourced by I-collect. I-collect have partner locations in more than 60 countries where they collect cotton garments, then carefully sort the items for either reuse or recycle. The products for recycling are sent to Artistic Fabric Mills Pvt Ltd where they shred the material back into the  raw fibre. The fibre is then sent to our supplier, Indus Textile pvt Limited, where the recycled cotton is spun together with virgin cotton to make one yarn. There are current challenges with producing the same quality of cotton when recycling it (due to the process it goes through) compared to virgin cotton which is why it's commonplace to blend them. PCW cotton is used to make our 01 Jeans.

Regenerated Nylon

Our ECONYL® regenerated nylon is made from nylon waste such as fishing nets and fabric scraps, that are regenerated and processed back into new nylon by Aquafil in Slovenia. To read about more about ECONYL® click here. ECONYL® is used to make our 01 Leggings.