Our purpose is to use fashion to create a better world.
From the moment New Zealand native, Maggie Hewitt, learnt of the devastating environmental and social impact of the fashion industry, she knew she wanted to change it. As a courageous young woman with a vision for a better world, twenty-one year old Maggie set out to create - on paper - what seemed like a relatively simple business: A fashion brand where both people and the planet could thrive. But after several tumultuous seasons selling to global wholesale partners, all the while trying to enforce real change, Maggie quickly realised that her ambitions for Maggie Marilyn were for a business that had never (ever) been built before. From this moment forward, Maggie Marilyn would create its own road map. The brand exited their successful wholesale business and shifted entirely to a direct-to-believer model in 2020; a values-based decision that not only allowed them to be closer to the people they ultimately design for but also solidified their position as a global sustainability powerhouse. No longer hamstrung by the rigorous demands of wholesalers, Maggie Marilyn introduced Somewhere, the brand’s line of evergreen essentials designed to sit within a circular business model and perfectly complement the limited, timeless and seasonless designs of what is now known as Forever. Decisions like these have allowed Maggie Marilyn to truly walk the talk and reduce their carbon footprint by a staggering 73% to become a climate-positive business. And as for the future? Our sights are now set firmly on regeneration - making sure that everything we touch, from the farms that grow our fibres to the people who touch our product, are left better off than when we found them. Welcome to a Better World at Maggie Marilyn.