Creating a better world
Our purpose is to use fashion to create a better world.
We believe that to make a difference we should start with that we know. For us, that’s fashion.
The fashion industry, as it currently stands, perpetuates huge environmental and social problems. From soil degradation with the cultivation of non organic fibres, to waterway pollution from chemicals used in dying, to GHG emissions from global supply chains, to the exploitation of garment manufacturers, to the tonnes of clothing sent to landfill each year, the list goes on.
In addition, the levels of carbon dioxide in our atmosphere are the highest they have been in over 400,000 years (NASA), the extinction of wildlife is 1,000 times faster than natural due to human action (National Geographic) and a fifth of the Amazon has disappeared in just 50 years (WWF). It is no longer enough to just sustain - our planet is too sick and our economic system too broken. We must redesign, redistribute and regenerate.
Therefore, it is our mission to transform the fashion industry to one that is transparent, circular, regenerative and inclusive.
To us, this means giving back more than what we take from Mother Nature. That we communicate openly and honestly. That everyone our business touches is empowered and treated fairly with kindness and respect. That our supply chain is transparent. That anything we produce has the ability to be recycled or returned to nature. That we continue to educate ourselves and our community and that we ensure the health of our home, Mother Earth, is at the forefront of every decision.
Our vision is for a healthy planet, empowered people and an economy that puts these things first.
Our journey to creating this better world is only just beginning and we recognise that our ambitions are leaps and bounds ahead of where we currently are but having this purpose, mission and vision is what drives us forward every day.
The core of all design is problem solving and so it is time to problem solve our way to an industry that we are proud to be a part of. We hope that through forging a new path of how business should be done, we can encourage others to join us. We are endlessly optimistic about the future, fiercely determined to create change and we believe that everyone has the power to change the world.