“As a young designer I believe I have the daunting but incredibly exciting responsibility of being part of a new wave of designers who feel it is their passion and obligation to turn this industry around. I believe this starts with education. We need to educate our customer to ask more questions. We need our customer to constantly challenge businesses and labels that they care about, to challenge their own organisations, their communities and themselves.“
Maggie Marilyn Hewitt
Produced in NZ since day one
The sustainability movement has grown exponentially in the last two years. In this time the Maggie Marilyn business has launched and grown across the globe. 24 year old New Zealander Maggie Hewitt, with her young brand Maggie Marilyn, has become a champion of an ever-growing community that upholds a value system not previously seen or recognized on a global scale.
The growth in Maggie Marilyn’s own sustainability mission uniquely places it in both a position of authority and responsibility; to prove the brand’s transparency, authenticity and honest supply chain, and to help further educate her peers, the media, her commercial partners and most crucially, the end consumer.
Since the 1870’s, clothing manufacturing has been a growing industry in New Zealand. In the 1950s up to 4% of the country’s population were employed by the garment industry. When overseas manufacturing became competitive, import restrictions were lifted and mass manufactured clothing imports quadrupled within ten years, wiping out the local industry.
New Zealand manufacturers that had been working for generations could no longer compete in a global market, and many had to go out of business. By working with local manufacturers, our goal is to revitalise an industry, by reinvesting into the lives of the skilled craftsman that make up the innovative industry we have today
Ethical Sourcing Practice
As ‘Season Six’ launches to stores this November, that highly acclaimed resort collection will be packaged for the first time, not in industry standard polyurethane but in a fully biodegradable bag made from root starch (cassava), vegetable oil and a vegetable polymer created by Complast.
This new packaging can be composted, disposed of into landfill, or if mistakenly discard in our rivers and oceans will fully biodegrade over time leaving zero toxic elements.
Such developments in Maggie Marilyn packaging, it is hoped, will encourage other brands, and our own retailers to demand more, narrowing in on a specific issue that is holding us all back from being more accountable, and more transparent.
“I have realised one of the fundamental problems in the fashion industry is how incredibly disconnected consumers are from where the garment has come from, and how unaware they are of the effects these products have on nature and the culture of our society. Consumers have little recognition of poverty wages, forced overtime, waste mountains and climate change. Society needs a revolution of values, to stop treating people in a way where everything is only about profit. Let the benefits of the industry be shared globally. Money is a means to an end, and people should be accountable for how it is used. We need to look at the land not as a commodity but as the very basis of our life on earth.“
Maggie Marilyn Hewitt