When Maggie Marilyn was founded in 2016, Maggie set out to prove that you don't have to compromise on exceptional design for your values. It was a dream born out of her hometown in New Zealand's Bay Of Islands and a treasured childhood spent climbing trees, running through paddocks, and jumping off jetties.

Since then, our commitment to transparent supply chains, enduring relationships with our manufacturers and suppliers built on trust, and a lasting curiosity, has helped us realise this dream alongside our offering of practical femininity for the modern woman.

Our work is underpinned by the words: Better to be brave, because we've seen what's possible when those four words become a call-to-action. And it embodies how we want you to feel when you put on a Maggie Marilyn dress or discover the words of encouragement sewn inside one of our jackets.

The Maggie Marilyn woman is strong and soft, sexy and liberated. She is a woman who lives out her values, relishes the task of getting dressed, and sees vulnerability as a superpower. A woman always in pursuit of her higher self, but comfortable in her own skin today.